Persol celebrates fifty years of La Dolce Vita

Persol La Dolce Vito

Always synonymous with class and style, Persol is a legendary brand in the worldwide history of eyewear. Cinema has been a constant part of its DNA: since the ’60s, Persol models have starred frequently in some of Italy’s most representative movies and are now the personal choice of numerous, unforgettable celebrities in the world of cinema and the international star system.

In 2010, for the fiftieth anniversary of the legendary movie “La Dolce Vita” by Federico Fellini, a major ambassador for top-quality Italian cinema throughout the world, Persol presented two models of sunglasses for men and women, which conjure up the fascination and allure of Rome in the Sixties.
Two models, PO 2977S for women and PO 2978S for men, feature vintage shapes and details reminiscent of the style and taste that were part of the “sweet life” years. The model for women is cat-shaped and the men’s version has rounded edges. Colors are not just classic Black and Havana, but also unusual variations in mosaic, a revamp of Persol’s acetate models of the Sixties. “Freccia Supreme”, the unmistakable symbol of Persol excellence, is the decoration that was a characteristic of that decade. The internal part of the temples of both models is enhanced with a metal “Heritage Plaque” to celebrate the birth of the brand. The vintage-style models for men can be fitted with the very latest Foto-Polar lenses, a Persol exclusive system that combines photochromic and polarized filters on crystal lenses. This type of lens gives clear, well-defined vision and blocks reflected light thanks to the polarized filter. Lens color also adapts to the intensity of the light.
Persol La Dolce Vito


PO 2977S
An acetate model for women in the typical “cat” shape. It is available in five colors: black, Havana, light Havana, violet-blue mosaic and blue-brown mosaic. The latter two colors feature the original Sixties acetate texture. This model is also available in a version with the characteristic decoration of the original Persol collections of the Sixties. Enhancing the internal part of the temple, the “Persol 1917” Heritage Plaque is engraved with the year Persol came into being.
Persol La Dolce Vito


PO 2978S
A generous model with rounded edges for men. Made in acetate, it comes in five different colors: black, Havana, classic Havana, light Havana and forest green. The black and Havana versions also have Foto-Polar lenses. This model is also available in a version with the characteristic decoration of the original Persol collections of the Sixties. Enhancing the internal part of the temple, the “Persol 1917” Heritage Plaque is engraved with the year Persol came into being.

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Elijah Wood and Shirley Manson Are Bored on Sundays, in Oliver Peoples Shades

We are happy to share Oliver Peoples new Video for their 2010 Campaign. Providing personality and a face to the frames is Scottish singing beauty SHIRLEY MANSON and Renaissance talent, ELIJAH WOOD. Named Les enfants s’ennuient le dimanche (The children are bored on Sundays), narrated by a simple guitar riff, is thoroughly amusing. Watch the couple sip champagne, play golf, swim, kiss, and lounge around in retro gowns and dapper suits. All the while wearing Oliver Peoples’s latest specs.



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Puma: sunglasses for the 2010 World Cup

Puma 2010


During special events, especially sports like the Olympics and the World Cup, many brands and companies specializing mainly in clothing and accessories for boys and dynamic sport, decided to create the special collections and lines in order to celebrate these competitions of great importance. In past years we have seen brands such as Adidas or Nike, with their talent and their imagination, they were able to create shirts and accessories in their unique style with the intention of celebrating imported sporting events.

From this concept I want to introduce today a special initiative designed and built by famous company Puma, known multinational apparel German famous, especially among the people of the sport.
The National Assembly of Cameroon, that of Poland, the Czech Republic, and many more, about 12 in total, mostly of African origin, decided to begin offering, in collaboration with Charmant Group, a brand new line of sunglasses, Puma Eyewear, devoted entirely to the next World Cup to be held, starting next June in Africa.
This is a sunglass line, simple, born inspiration to young African football champions, their culture and their tradition always full of joy, vitality and color, as these are new glasses which, by the color of the lit yellow, white, blue, red and black, want to express in full the charm of this land so special and full of mystery.