Carrera, one of the world’s most prestigious fashion sunglass and sports eyewear brands, has announced its inclusion in Rihanna’s latest music video “Rude Boy” the latest single off of the singer’s hit album Rated R.

The stylish, playful and seductive video for “Rude Boy” contains all of the elements that have made Rihanna so gravitating since the beginning of her career. In the video, Rihanna reveals the complexity of her personality by displaying her true light-hearted and pulsating charisma. The Carrera sunglass model “Endurance,” the brand’s signature and most colourful style in its recently relaunched “vintage collection,” adorns Rihanna throughout her performance. With the narrative set against a bold and bright landscape, the distinctive and fashionable eyewear enhances Rihanna’s fearless and flirty performance “Rude Boy” is currently in rotation on all major musical broadcast and on-line outlets.