Oakley has collaborated with the graphic artist and branding guru Jeff Staple on a six-piece, brightly hued collection of sunglasses. Staple, who owns Staple Design and the Lower East Side art gallery/boutique Reed Space, has brought a downtown electric cool to the sporty California eyewear label.
The collaboration was written in the stars — Staple was born in 1975, the same year that Oakley was founded — and demonstrates the evolution of the brand, which started out as glasses made out of motorcycle grips in the garage of its founder, James Jannard. In neon green, fluorescent yellow, shiny silver, bold white and a patterned blue, these shades are not for the faint of heart. But the stylish designs are still for athletes: the British Open golf champion, Louis Oosthuizen, won wearing the Staple x Oakley Radars.