While Prada usually uses the warmest models du jour to show off their products, for these sunnies–Prada is calling them “Minimal-Baroque”–they turned to fashion illustrators, an oft-overlooked talented subset of the fashion world. “To underscore the uniqueness and creativity which lie behind the production of these accessories Prada has opted to given an account of eyewear through the work of three illustrators…Ivo Bisignano, Marcela Gutierrez and Andrea Tarella,” read the release.
It’s fitting that Prada enlisted artists to sell sunglasses that are like mini works of art.