Burberry organised four live shows in four cities by four British bands to celebrate the Burberry Eyewear Summer 2012 marketing campaign. The four acts, curated for the eyewear ad campaign by Burberry Chief Creative Officer Christopher Bailey, consist of One Night Only, The Daydream Club, Marika Hackman and Life in Film. Each act headlined events in Burberry stores in Paris, Milan, New York and Sydney around the nights. The occasions marked the first-ever shows in Milan, New York City and Sydney for The Daydream Club, Marika Hackman and Life in Film correspondingly, going forward the brand’s connection to marketing future British ability throughout the world. During the campaign, all acts recorded songs just for Burberry, with accompanying music movies captured on set in London and revealed through Burberry.
Two of these songs were introduced as singles; ‘Long Time Coming’ by One Night Only and ‘Neon Love Song’ by The Daydream Club. The strategy highlights a variety of classic unisex, men’s and women’s aviator frames influenced through the philosophy, attitude and potential of Burberry, songs and also the British summer time.The bands’ trips in the four cities have been recorded has been released as part of exclusive content.
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