“Frames of life” by Giorgio Armani is a breathtaking eyewear campaign that started in 2010. The idea is to represent not only the image that the eyewear piece is associated with but a whole lifestyle you adopt when opting for a particular eyewear design. And the news is that a couple of days ago the video of frames of life 2013 campaign has become available.

In this year’s video the scene is laid in a café in a big city square where the lives of several ultimately charismatic and stylish people interlace. The protagonists are Nina, the cellist who has just pulled off an audition; Luc, the writer who has recently had his first book released, Carlos – a waiter in a café who is obsessed with cinema and strives to become a film director; architects Lucille and Adrian – a couple in love about to move in together. What unites all the characters is the style and the brand of eyewear they flaunt – sure it’s glasses and sunglasses by Giorgio Armani.

All the eyewear items featured in the video boast immaculate design. Like the sunglasses worn by Luc feature a hinge that is actually made without using a single screw. The design is a refined version of classic pilot shape.

This black-and-white video captures one’s heart at once. It’s a blend of emotions, feelings and destinies. It’s like you get a chance to watch people’s lives and learn about their deep-seated worries and hopes during about one minute.

This campaign is not just an advertising tool – it goes beyond that. This is sort of a mini-film that one feels like watching over and over again.

The trailer is so appealing and engaging that you are sure to want to watch the upcoming videos that explore the life stories of Luc, Carlos, Nina, Lucille and Adrian in more detail on the official web-site of the campaign.

Watching this short video is like watching an inspiring film. See for yourself!