Christopher Bailey, the Creative Director of the Burberry label, proves that he knows what’s up once more with Burberry’s new eyewear Spring-Summer 2012 campaign. Bailey chose four of his favorite British bands — One Night Only, Marika Hackman, Life in Film and The Daydream Club — to record exclusive songs or Burberry and film videos.

The Burberry brand returns with a new series of aviator shape frames for Summer 2012. The “ultra” light frames feature metal temples with a Burberry check pattern on the inside. Men’s eyewear collection contain: pale gold, matte black, nickel, dark nickel.

Check the video below.

Read more about the Fashion Eyewear Burberry campaign S/S 2012