Diesel brand has presented an online advertising video with dogs model promoting the Diesel’s eyewear Spring-Summer 2012 collection. The promo film describes the pose of fashion and perfume film making and shows models in rather surprising casts.

The division between models is based on four of the new eyewear designs from the spring 2012 collection, each set of sunglasses is given with its own unique manner and setting: glamorous, rocky, retro and the cold-as-ice.

Actually, we really like this idea. Diesel is a brand that try to make new, unruly, exciting and from time to time nauseating that’s why they stand apart from the pack, don’t they?