Summer 2013 from Burberry’s Eyewear collection looks metallic and colorful. And that goes for the clothes, bags, shoes and sunglasses< together. As we can see, models are valued for solar rounded vibrant neon colors. The frames and lenses combine the same shade in a cool and original effect. Everything to make your visual happier during the hot sunmmer days 2013.

As Burberry’s Creative Designer – Christopher Bailey – called his ready-to-wear and eyewear lines as “a little bit sassier, a little bit sexier, and a little bit more joyful”. The new collection was influenced by a 100 year-old photo of Burberry corsets and capes from its archive, as well, the “very British glamour”.

Burberry organised four live shows in four cities by four British bands to celebrate the Burberry Eyewear Summer 2012 marketing campaign. The four acts, curated for the eyewear ad campaign by Burberry Chief Creative Officer Christopher Bailey, consist of One Night Only, The Daydream Club, Marika Hackman and Life in Film. Each act headlined events in Burberry stores in Paris, Milan, New York and Sydney around the nights. The occasions marked the first-ever shows in Milan, New York City and Sydney for The Daydream Club, Marika Hackman and Life in Film correspondingly, going forward the brand’s connection to marketing future British ability throughout the world. During the campaign, all acts recorded songs just for Burberry, with accompanying music movies captured on set in London and revealed through Burberry.

Two of these songs were introduced as singles; ‘Long Time Coming’ by One Night Only and ‘Neon Love Song’ by The Daydream Club. The strategy highlights a variety of classic unisex, men’s and women’s aviator frames influenced through the philosophy, attitude and potential of Burberry, songs and also the British summer time.The bands’ trips in the four cities have been recorded has been released as part of exclusive content.

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