A new collection of glasses Carrera brand was created for those who are accustomed to “living in a fast pace,” who is not afraid to set goals and achieve them, always realizes its dreams and desires, to express their individuality without hesitation or remorse. New glasses are designed for those who follow the motto of an advertising campaign brand Carrera: «After all, no regerts» («No regrets”). This is a call to live your life with vigor and determination, never parting with glasses brand Carrera.

I had shown the preview, now you give the full campaign for the new collection of Carrera sunglasses brand, which continues with the slogan “After All, No Regrets” for those who like to live life without regrets.
The images reflect the youth of “generation Carrera” is not afraid to realize their dreams and goals, and taking each moment as an opportunity to have fun and looking for challenges, feelings are for life.

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It even seems that the world of celebrities do not get tired of the glasses Carrera, more specifically the Jersey model.
This time, who appears wearing glasses is the famous singer Nicole Scherzinger, the video of his new single “Wet” album track “Killer Love,” which should arrive in Brazil until November. In “Wet,” Nicole is preparing for a risky venture, entering a deserted underground pool. The model”Champion”, a symbol of a collection of Carrera sunglasses protects your eyes on one of the most beautiful scenes of the video. Thanks to a set of narratives of the landscape vibrant and dark glasses Carrera Champion with his unique style and crystal hoops / black sexy emphasize performance and aggressive Nicole.

New sunglasses line Carrerino for children from 9 to 13 years are marked by all the characteristic features of style brand Carrera. New frames are injected or rectangular (Carrerino 8) or square (Carrerino 9) form. Individuality frames highlighted trademark brand Carrera to the bow. Temples got an extra boost of energy in the form of colored lines that highlight the logo.

Champion Sunglasses, model’s distinctive brand icon and Carrera, get new colors in fluorescent hues with an astonishing boldness: dedicated to those who like to express a personal style, absolute and certain.
Strong, intense, bright, fluorescent color model “Champion Fluor” relive the eighties in a decidedly pop style, in tune with the latest fashion trends.
The Champion model Fluor, aviator-style drop – that distinguishes a lightweight plastic material and sophisticated color effects – will be available from August in the best optics.

Carrera, one of the world’s most prestigious brands in fashion and sports eyewear will host the model’s “Champion” in the Italian version of the last video of the new single by Michael Franti “The Sound of Sunshine,” featuring Lorenzo “Jovanotti”.
What’s better to go with Michael Carrera glasses in a world of sunshine, music and fun, in a video that makes me want to dance barefoot on the grass! Filmed in an old-fashioned Italian farm, during a wonderful day to spend without thinking, the video is a triumph of the sun, friendship and energy, in which Michael and his friend Lorenzo celebrate “the good old days” when time ran more slowly today and life was easier. The video is a true celebration of the sun, moments of peace and tranquility of time spent with friends.

Carrera Champion glasses, made of dark brown in color Optyl with blue mirrored lenses new, are in the eyes of Michael in some scenes of the video, in which the singer is enjoying the sunshine and music together with his friend Lorenzo.

The beautiful Argentinian model Belen Rodriguez is the new face chosen for new sunglasses and eyewear 2011 collection, launched by the Austrian fashion eyewear brand Carrera.
Belen Rodriguez fashions a pair of aviator style sunglasses among the classics of the historic brand that has helped to trace the history of eyewear.

Science in the service of the athletic and sports performance, analyzes the interaction between the individual and technologies to improve the product.

The design and specifications of the new glasses Carrera C-ALU3, C-TF02 and R & B X-Lite are the result of advanced studies in ergonomics, the science that analyzes the interaction between the individual and technology to improve athletic performance and sports, careful research of innovative materials and advanced manufacturing technologies.
The MPS (Multiple Position System) is the unique adjustable width and height of the nose. This dual control allows you to maintain an optimal angle pantoscopic for protection, stability and comfort unmatched fit.
The Megolo, hypoallergenic natural rubber, a material developed by industry to increase tire grip on wet tarmac. The nose and the temples are covered in Carrera Megolo hydrophilic and ensure the stability of eyeglasses during sports activities even in the presence of moisture and sweat.

CARRERA, the international fashion eyewear brand, presents its new worldwide communication campaign with strong-impacting images to attract public attention the world over.The message is direct and immediate, due to the clear and absorbing headline, “AFTER ALL, NO REGRETS”. This is a prompt to live life intensely, with personality and without regrets, with CARRERA sunglasses and optical frames as inseparable companions at all times.

The new CARRERA campaign is part of a broad communication project for spring/summer 2011, which also comprises of a strong-impacting video with surprising content. The collection of CARRERA sunglasses and optical frames, designed by Enzo Sopracolle.