Persol celebrates its values of craftsmanship, luxury and the Made in Italy with My Exclusive Persol, one of the first in the sector of customizations.
My Exclusive Persol, officially presented to the press and an audience of celebrities during two signature cocktails, one in Milan and one in New York in 2009, was finally extended from mid-November at the main Italian cities.

During the forty years of disappearance of the great Steve McQueen, a famous eyewear brand in the modern world has decided to revive the public a truly unique eyewear worn by the plaintiff in the film “The Thomas Crown affair.
And now the Persol brand, brand Made in Italy created shortly before the ’20s by Giuseppe Ratti, has paid homage to this amazing artist on the market again by launching this fabulous pair of sunglasses so loved the charming and dark McQueen.
This is the model 714 PO which will be sold in limited editions, were in fact produced only 10,000 pieces distributed worldwide and purchased in Italy from next October 20. A unique frame that, compared to the original model, shows some minor modifications, including the name of the actor in place inside the temples and the addition of dark blue lenses, a favorite actor.

Persol PO 2873sunglasses is ten times more gorgeous on Julia Roberts. She was spotted in this eyewear while out filming her next movie entitled “Eat, Pray, Love.” This is totally the kind of sunglasses that matches her face shape! If you want a vintage-modern look, go for Persol’s PO 2873 sunglasses.
Unlike the typical Persol sunglasses, the PO 2873 model arrives in cat-eye type. In spite of this, the lenses in front are not shaped like a cat’s eye. Instead, it has a pair of semi-rectangular lenses with light solid tints. These lenses are encased in thick semi-wayfarer and cat-eye-shaped frame. And as usual, it arrives with Persol trademark metal features on the upper end pieces that are continuous on the temples.

Always synonymous with class and style, Persol is a legendary brand in the worldwide history of eyewear. Cinema has been a constant part of its DNA: since the ’60s, Persol models have starred frequently in some of Italy’s most representative movies and are now the personal choice of numerous, unforgettable celebrities in the world of cinema and the international star system.

In 2010, for the fiftieth anniversary of the legendary movie “La Dolce Vita” by Federico Fellini, a major ambassador for top-quality Italian cinema throughout the world, Persol presented two models of sunglasses for men and women, which conjure up the fascination and allure of Rome in the Sixties.
Two models, PO 2977S for women and PO 2978S for men, feature vintage shapes and details reminiscent of the style and taste that were part of the “sweet life” years. The model for women is cat-shaped and the men’s version has rounded edges. Colors are not just classic Black and Havana, but also unusual variations in mosaic, a revamp of Persol’s acetate models of the Sixties. “Freccia Supreme”, the unmistakable symbol of Persol excellence, is the decoration that was a characteristic of that decade. The internal part of the temples of both models is enhanced with a metal “Heritage Plaque” to celebrate the birth of the brand. The vintage-style models for men can be fitted with the very latest Foto-Polar lenses, a Persol exclusive system that combines photochromic and polarized filters on crystal lenses. This type of lens gives clear, well-defined vision and blocks reflected light thanks to the polarized filter. Lens color also adapts to the intensity of the light.


PO 2977S
An acetate model for women in the typical “cat” shape. It is available in five colors: black, Havana, light Havana, violet-blue mosaic and blue-brown mosaic. The latter two colors feature the original Sixties acetate texture. This model is also available in a version with the characteristic decoration of the original Persol collections of the Sixties. Enhancing the internal part of the temple, the “Persol 1917” Heritage Plaque is engraved with the year Persol came into being.


PO 2978S
A generous model with rounded edges for men. Made in acetate, it comes in five different colors: black, Havana, classic Havana, light Havana and forest green. The black and Havana versions also have Foto-Polar lenses. This model is also available in a version with the characteristic decoration of the original Persol collections of the Sixties. Enhancing the internal part of the temple, the “Persol 1917” Heritage Plaque is engraved with the year Persol came into being.

.