The Ray Ban has just launched its new advertising campaign. Again with the slogan NEVER HIDE, the brand promoted an event to promote his new collection of glasses that was broadcast live over the Internet and simultaneously in 12 countries.
Here in Brazil, the campaign was made in Flamengo – Rio de Janeiro and had to launch the global actor to star Jonathan Faro, enjoying a break between recordings of the novel “Foolish Heart”.

The new campaign addresses the concept of “Never Hide” that encourages people to have courage to express his thoughts and personality. The Ray-Ban is a brand known for being the precursor of modern trends, so the interactivity was the highlight of the event.

Summer is not yet officially ended and the desire of sun and sea is not mentioned at all to disappear as the desire to relax on some beaches, Italian and not in the company of people dearest to us.
The glasses that I present today will go crazy all you lovers of classic style basic and simple but enriched by some original and interesting detail can make a simple pair of sunglasses a real must-have, an accessory which can not be absolutely do without.
This is a pair of sunglasses belonging to the extraordinary and extensive collection of eyewear Ray Ban brand, a brand beloved by both young people, who like to always try new fashions and new trends, is the most adult fans of super stylish frames charm and timeless elegance.

The Canadian, pop and R&B singer Justin Beiber posed in the camera with a peace sign wearing Ray-Ban RB2140 sunglasses. This eyewear is very popular in celebrities for quite sometime now. If you are looking for that hot eyewear, make sure it includes wayfarers!
Ray-Ban’s RB2140 sunglasses is the modern version of classic wayfarers. Instead of well-defined curved upper rim, this one has soft figure that makes it more wearable and trendy. In front is a pair of squared lenses coated to protect your eyes from UV rays. These lenses are cased in a wayfarer-inspired frame with Ray-Ban significant metal bar inlay on the upper end pieces. On one hand, the temples are acetate-laminated metal that also has some of Ray-Ban’s metal signature near the hinges.

Charlotte Casiraghi, the famous second daughter of Princess Caroline of Monaco and Stefano Casiraghi, well known in the world of paparazzi and journalists Costume, has been photographed recently wearing a pair of sunglasses last very trendy, glamorous and fashion especially in the world of young lovers in a jaunty style, fresh, youthful, enriched by original small details that make a difference .
Charlotte paparazzi have been very “together” in a fancy pair of sunglasses belonging to the new eyewear collection spring-summer 2010 Ray-Ban, a brand of which we have already spoken in the past, and continues to enjoy success behind alia through collections of consistently high quality and unique design and trendy.
The mount in question is clearly inspired by vintage ’80s, teams, to the outside becomes more elongated and firm, almost to take the famous cat-shaped, typical of the period 50s. Peculiar is the frontal area, where the frame is made thick and goes to give life even to the rods, all made with white background decorated with yellow lines, red and blue.
A pair of sunglasses really special, I’m sure will become very trendy among young people!

RB 3025
So this might be a record or something, but we’ve now spotted Mr. McConaughey in 4 pairs of Ray-Bans. I guess it’s safe to say he has a thing for them. So this is the classic aviator style, but with the new slipt color pattern going on; it’s half orange & half silver. It’s kinda fun and there’s a few others like purple/silver, red/white/silver, black/silver.

&nbsp Ray Ban sunglasses are commonly thought of as just about the best in the world. Wearing a pair of sunglasses from an authentic Ray Ban collection gives you so much more than just eye-protection.
Ray-Ban unveils its new collection for Spring 2010, with a wealth of classics, and even a selection of new colors.
Among the highlights of the season are the carbon fiber, the classic aviators, wayfarer Clubmasters and timeless.