GUCCI EYEWEAR LAUNCHES LINE OF ECO-FRIENDLY

May 30, 2011 eyewearuser Leave a comment

Also in August, Gucci EyeWeb, a segment dedicated to young and dynamic, particularly attentive and sensitive to environmental issues, will present two biologically-based glasses made with a natural material derived from castor beans. This product features the same quality and comfort of the best plastic materials currently used in the industry glasses, but with a natural component of most significant, contributing to the goal of reducing CO2 emissions in the production process material.

Gucci

Gucci Goes Green with Sustainable Eyewear

May 26, 2011 eyewearuser Leave a comment

Italian luxury brand Gucci released eyewear made from eco-friendly materials. Set to launch this August, the range will embrace four styles made with “an innovative acetate which, compared to traditional acetate used for optical frames, contains a much higher percentage of material from natural origins,” says the press release. The packaging and catalogs for the line will also be environmentally-sound.

Oliver Peoples

Oliver Peoples Squared Aviators

May 25, 2011 eyewearuser Leave a comment

Oliver Peoples brings yet another superior aviator design to the table with his squared frames design and lightweigh construction. The handcrafted metal sunglasses with photochromic gradient blue lenses utilize a very unique shape, making for a very interesting interpretation of the classic aviator. A solid choice for those who live the traditional avies, but feel like they’ve gotten a bit too overdone.

Lacoste

Lacoste Eyewear Spring Summer 2011 Ad Campaign Preview

May 24, 2011 eyewearuser Leave a comment

Masha Novoselova and Arthur Kulkov are not just featured on the ready to wear campaign for the brand but also photographed for the Spring Summer 2011 Eyewear campaign of Lacoste.

Valentino

New Valentino eyewear collection

May 23, 2011 eyewearuser Leave a comment

Flavor of the past and the avant-garde nature united to create a stellar image.

These sunglasses injected form of “butterfly” with a frame of Swarovski crystals radiate elegance of vintage (VAL 5766/S).

These sunglasses from the metal in the style of “The Aviator ” to conquer the strong character and a new charm. Relevance of the model emphasize the elegant details: small pyramidal rivets on the sides of the lenses and ultra-thin temples (VAL 5752/S).

Logo «V», extracted from the archives of fashion house Valentino, decorates the rim and is perceived as a recognizable part (VAL 5762). Elegant black-and-gray or light brown graduated lenses emphasize the oval frame in the style of the fifties of last century and combined with a dark red or yellow-green.

Prada

Prada “MINIMAL BAROQUE” sunglasses – Part 2

May 23, 2011 eyewearuser Leave a comment

In contradiction irresistible fashion, Prada presents the second stage of his collection of glasses Minimal Baroque.
In May 17, 2011 Prada made the launch of this new creative project related to their collection of sunglasses to debut two new glasses from his line Minimal Baroque, in conjunction with the release of eight photographs.

These versions of the collection of Baroque-Minimal sunglasses, featured on a new palette of colors, shapes and transparencies. Prada was curious as to how to develop a new approach to his glasses, which led to a project DRAWING PICTURES. The idea of having played in all aspects of the Minimal-Baroque collection is in its first phase, three illustrators were invited to interpret the limited edition deluxe version of the glasses. The hand-drawn images of the first phase emphasized the uniqueness of the pieces.

Yves Saint Laurent

Yves Saint Laurent Spring/Summer 2011 Collection Eyewear

May 19, 2011 eyewearuser Leave a comment

Yves Saint Laurent present their Spring/Summer 2011 range of a stark black and white video. The video that is shot in black & white features a male and female model against a simple background that fully showcases the striking visual appeal of the YSL eyewear line. The models in the video interchange seamlessly as triumphant music signals a change in shape and shadow. The video directed by photographer Karim Sadli.

Take a look at the stylish video below and visit Yves Saint Laurent for a full line of eyewear that denotes high fashion sensibility.

Tom Ford

Eyewear for Cannes Film Festival 2011

May 18, 2011 eyewearuser Leave a comment

Brad Pitt is spot on when choosing the model for Tom Ford TF5178 to wear during the Cannes Film Festival. Actually, the glasses are a number of prescriptions that the actor made with dark lenses, and it was great for your skin tone. Not to mention that this pattern of turtle with yellow vintage vibe is one of the hottest prints.

Cazal

Stina Persson – Cazal Eyewear

May 17, 2011 eyewearuser Leave a comment

Cazal has introduced their Pure Maximalism campaign for 20011. Swedish artist Stina Persson created watercolor images, each of which conveys the feeling of being swept away by beauty, for the campaign. ESE president Paul Shyer said, “The unique nature of the Pure Maximalism campaign is that it offers an outstanding marketing impact to our Cazal retail partners.”

Balenciaga

New Balenciaga eyewear collection 2011

May 15, 2011 eyewearuser Leave a comment

Balenciaga sunglasses and frames have a strong vibrant personality, a strong emphasis on design and volume models. Nicolas Ghesquiere and the creative team created original bold patterns that distinguishes the expressive individual style.

New sunglasses take the form characteristic for a retro style, but reproduced in a modern way, where there is clear and the proportions of the original colors in accordance with the aesthetic codes of the famous fashion house.

New optical frame features a sophisticated design that emphasizes volume, and nice color. Model BAL 011 -This medical rim of cellulose acetate for women with a unique elegance. Expressive volume of the rim forms a butterfly different sides of complex modeling and sophisticated colors.