“AFTER ALL, NO REGRETS” the new CARRERA eyewear 2011 campaign

CARRERA, the international fashion eyewear brand, presents its new worldwide communication campaign with strong-impacting images to attract public attention the world over.The message is direct and immediate, due to the clear and absorbing headline, “AFTER ALL, NO REGRETS”. This is a prompt to live life intensely, with personality and without regrets, with CARRERA sunglasses and optical frames as inseparable companions at all times.

CARRERA

CARRERA

The new CARRERA campaign is part of a broad communication project for spring/summer 2011, which also comprises of a strong-impacting video with surprising content. The collection of CARRERA sunglasses and optical frames, designed by Enzo Sopracolle.
CARRERA

CARRERA

Blumarine Eyewear Collection – 2011

Blumarine

The Blumarine Eyewear Collection 2011 absolutely embodies the values of the Blumarine world: allurement, romanticism, timeless elegance and irony.
Rich in exclusive details and superb stylistic contents is designed for a advanced, sophisticated and sensual woman, whose one and only style becomes her very way of being.

The brand’s femininity can be perceived everywhere: rhinestones and glittering decorations give frames a glamorous though also refined quality, thanks to soft and amber-coloured shades and to smooth, sinuous shapes. Simple front pieces and minimal lines are countered with extremely rich detailing: feminine details as in the ‘torchon’ temples, romantic details as in the flowery elements recreated with rhinestone appliques on the temples, or strikingly sensual details as in the exclusive plates with sparkling, Blumarine printed patterns.

Blumarine

Blumarine

Blumarine

Blumarine

Blumarine

The Animalier – one of the key Blumarine themes – comes this season in a zebra version, a mood that recalls the Fall/Winter 2010-2011 fashion shows; other than the black-and-white pattern, the collection includes leopard-effect textures lit up by glittering reflections or combined with ‘bon ton’ shades like pearl grey, powder pink and tortoiseshell.

Main Sun Collection Just Cavalli

JUST_CAVALLI

Just Cavalli presents its new proposals for the Main Sun collection 2010-2011. The line consists of proposals for young, dynamic, sparkling and light, the mood gypsies and hippies, enhanced with a touch of romance and liveliness.
There are ten new models in which the use of different materials and in contrast becomes a game that fully reflects the youthful spirit of the brand. Of the new models, seven are devoted to women, two are unisex and one is devoted exclusively to men.
The presence of models made entirely of metal and feature inserts of different materials such as leather, are the distinguishing feature of the entire collection, which develops in a infinite palette of colors and patterns: bright colors and sparkling for the model and JC323 JC324, but for the fantasies animal model JC329.
JUST_CAVALLI

JUST_CAVALLI

The models are unisex and male model forms a template of strong character, with details posted on the front or on the temples, as the reason “Bamboo”.