The CARRERA is the global casual sport eyewear brand, takes ideas in looking at the stylistic history and offers two new folding shades using an amazing classic design and various stylistic aspects that keep the brand mark.
Carrera reaches a degree in which it tries to redesign themselves, to better adjust to the present day day styles and existing needs of the clients. And what better way to do that compared to a rebranding campaign?
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The revolutionary “CHAMPION FOLD” and “POCKET FLAG 3” sunglass models, focused on high-tech fans, get the attention
using their one of a kind foldable mechanism, properly combined highest usefulness having a unique style. They are made to use up less space and also have an ultra-lightweight feel: the legendary detail on the front and the hinges on the temples conceal an exclusive device that lets you to fold the frame of these types of sunglasses and put them in a special case.
These brand new iconic shades, which can be influenced by CARRERA’s stylistic historical past that made the company victorious in the 70s, are going to become cult products and must-have fashion accessories.
The round-shaped “POCKET FLAG 3” sunglasses and also the teardrop-shaped “CHAMPION FOLD” shades are very useful to wear in almost any situation and have exceptional imaginative details: the steel particulars, the brand’s private brand name logo and icon.