Of course, you have been waiting for the next fashion eyewear campaign from LACOSTE. For the making of the print eyewear campaign, LACOSTE turned to the British top fashion photographer Craig McDean. McDean exposed his talent for photography by taking photos of his friends in the North of England. Today he lives in New York and works with major fashion houses. The photographer could express the LACOSTE spirit and reflect the identity of the Lacoste men / woman. Graceful, authentic and naturally chic is presented in the Unconventional Chic LACOSTE eyewear line for men and woman.

For the Spring-Summer 2012 eyewear season LACOSTE debuts has shown an iconic silhouettes of sunglasses. Elegant polished metal details, a classic profile. – the eyewear collection LACOSTE ranges from skilled craftsmanship displayed through rich materials and double colorations to pure minimalism with unusual shapes saturated in bright colors.