To capture the essence of Porsche Design Eyewear from Spring / Summer 2013 collection, you should know some story behind the brand. What do you think a company is supposed to do when it has a surplus of creativity, know-how and skills? It should definitely expand its business! That’s the scheme followed by Porsche that in 1972 got a new subsidiary called Porsche Design Group due to the initiative of Ferdinand Alexander Porsche (the grandson of the Porsche founder). Porsche Design now releases a whole range of luxury accessories from key chains to luggage pieces and of course perfect quality Porsche Design Sunglasses. This way the brand represents the whole lifestyle rather than just one of its aspects.

The behind-the scenes video of Porsche Design P’8000 Sunglasses 2013 gives you an insight into Porsche Design eyewear collection for spring / summer 2013. This collection perfectly complements the existing Porsche Design P’8000 items with twelve new eyewear designs. We are going to draw your attention to a few outstanding pieces from this range.

P8552S is a nice variation of aviators with a double bridge and adaptable ear loops. The sunglasses employ innovative Beta-Titanium for the frame and polyamide for the eye-rims.

In the video you’ll also see legendary P’8478 model which even has an interchangeable lens mechanism alongside with the light frame and unbreakable lens material. This design has undergone any significant changes since 1978 and still looks trendy. This season there is a wider range of sizes and colors. When you watch the campaign video pay attention to the gaze the models cast through the top-quality lenses at the very end. With these sunglasses you’ll get that same impressive look.

Don’t forget that in 2012 when Porsche Design collection was actually developed, the “pd” logo was changed for Porsche Design so now you can flaunt a really catchy logo on the temples.

All the Porsche design sunglasses benefit from the philosophy of a car manufacturer – as a result the shades feature no frills, are perfectly functional and are composed of the most innovative materials. These sunglasses are sure to cater to the taste of people who value quality above everything. By the way Yoko Ono demonstrates great brand loyalty by having worn Porsche Design sunglasses P’8479 on numerous social occasions.

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